No, they aren’t bashing Apple, they are just abusing them as an easy target for sensational journalism.
That example par excellence of stellar journalistic accomplishment The Melbourne Age, tells us this morning that iPods and iPads are nothing less than the Typhoid Mary of the looming global apocalyptic pandemic. Well, they stop just short of putting it exactly like that, but it’s hard to understand exactly why they’re running an article headlined ‘Apple Store Teeming With Germs’, if not to warn good citizens about the looming plague.
Because they surely wouldn’t be doing it just to bash Apple.
via iPads Will Kill You! « Tetherd Cow Ahead.
The Ghosts of World War II’s Past (20 photos) – My Modern Metropolis
Taking old World War II photos, Russian photographer Sergey Larenkov carefully photoshops them over more recent shots to make the past come alive. Not only do we get to experience places like Berlin, Prague, and Vienna in ways we could have never imagined, more importantly, we are able to appreciate our shared history in a whole new and unbelievably meaningful way.
Daring Fireball: Translation From Apple’s Unique Dialect of PR-Speak to English of the ‘Letter From Apple Regarding iPhone 4’.
We decided from the outset to set the formula for our bars-of-signal strength indicator to make the iPhone look good — to make it look as if it “gets more bars”. That decision has now bitten us on our ass.
It’s a funny read, more in the vein of Fake Steve Jobs. The signal bar thing explains why I would suddenly swing between 2 and 5 bars on Softbank. More importantly, however, is that perception is everything. By that, I mean a person’s perception of what’s going on is more important than the reality. How many bars of reception they get, even if it doesn’t accurately represent the signal strength will grossly affect how people perceive their phone and carrier. Gruber rightly points out later that, with the more realistic presentation of the iPhone’s reception, people might perceive things as the iPhone getting a worse signal than before, as it reduces the number of bars shown in some situations. This even though nothing has changed in performance.
I have seen a similar thing on Head-fi, where people will buy an amplifier, and, because they have to turn the volume knob up to or past the 12 o’clock position, will perceive the amp as lacking in power. Likewise, if they turn the volume knob up only a little and quickly get a loud volume, they will perceive the amp as having a lot of power, even though this has nothing to do with the power of an amp, but the gain setting. I’m sure I could find examples from many different types of products where the perceived ability of something is related to a single factor, and not truly representative of it’s capabilities.